As the Lead Visual Designer with over 14 years of experience, a significant aspect of my role revolves around crafting comprehensive Creative Briefs to guide the design process. These briefs serve as the foundation for developing a wide range of marketing materials, including posters, rack cards, digital frames, billboards, handouts, and more. My process begins with a meticulous analysis of the project requirements, target audience, and overarching marketing goals. This initial phase sets the tone for the design direction, ensuring alignment with the company's image and message. From there, I leverage my skills in design layout, visual strategy, and creative brainstorming to transform the brief into compelling visual and written solutions. This approach allows for a cohesive and integrated design output across various mediums, resulting in impactful and effective marketing pieces that resonate with the intended audience.
